Sethu

Sethu — meaning bridge in Sanskrit — was founded in 2024 by New Hampshire native Aditya Natarajan, Sethu. The brand blends contemporary New England menswear with the rich textile traditions of India. Every garment is sustainably crafted in small batches using handwoven fabrics, natural dyes, and traditional printing techniques, made by specialized artisans across India.

  • Douglas Fir Overcoat - White Ash Douglas Fir Overcoat - White Ash

    Douglas Fir Overcoat - White Ash

    SETHU

    Douglas Fir Overcoat - White Ash

    695 USD
    695 $
  • Black Diamond Trucker Jacket - Diamond Weave Black Diamond Trucker Jacket - Diamond Weave

    Black Diamond Trucker Jacket - Diamond Weave

    SETHU

    Black Diamond Trucker Jacket - Diamond Weave

    545 USD
    545 $
  • 8-Pocket Utility Jeans - Indigo 8-Pocket Utility Jeans - Indigo

    8-Pocket Utility Jeans - Indigo

    SETHU

    8-Pocket Utility Jeans - Indigo

    315 USD
    315 $
  • Wave Hill Pleated Trouser - Navy Wave Hill Pleated Trouser - Navy

    Wave Hill Pleated Trouser - Navy

    SETHU

    Wave Hill Pleated Trouser - Navy

    365 USD
    365 $
  • Quilted Black Diamond Trucker Jacket - Charcoal Quilted Black Diamond Trucker Jacket - Charcoal

    Quilted Black Diamond Trucker Jacket - Charcoal

    SETHU

    Quilted Black Diamond Trucker Jacket - Charcoal

    645 USD
    645 $
  • Quilted Black Diamond Trucker Jacket - Indigo Quilted Black Diamond Trucker Jacket - Indigo

    Quilted Black Diamond Trucker Jacket - Indigo

    SETHU

    Quilted Black Diamond Trucker Jacket - Indigo

    645 USD
    645 $
  • Apres Ski Camp Collar - Charcoal Apres Ski Camp Collar - Charcoal

    Apres Ski Camp Collar - Charcoal

    SETHU

    Apres Ski Camp Collar - Charcoal

    265 USD
    265 $
  • 8-Pocket Utility Jeans - Charcoal 8-Pocket Utility Jeans - Charcoal

    8-Pocket Utility Jeans - Charcoal

    SETHU

    8-Pocket Utility Jeans - Charcoal

    315 USD
    315 $
  • Douglas Fir Overcoat - Sugar Maple Douglas Fir Overcoat - Sugar Maple

    Douglas Fir Overcoat - Sugar Maple

    SETHU

    Douglas Fir Overcoat - Sugar Maple

    695 USD
    695 $
  • Upper Valley Check Shirt - Madras Upper Valley Check Shirt - Madras

    Upper Valley Check Shirt - Madras

    SETHU

    Upper Valley Check Shirt - Madras

    285 USD
    285 $
  • Apres Ski Camp Collar - Indigo Apres Ski Camp Collar - Indigo

    Apres Ski Camp Collar - Indigo

    SETHU

    Apres Ski Camp Collar - Indigo

    265 USD
    265 $
  • Wave Hill Pleated Trouser - Camel Wave Hill Pleated Trouser - Camel

    Wave Hill Pleated Trouser - Camel

    SETHU

    Wave Hill Pleated Trouser - Camel

    365 USD
    365 $
  • Upper Valley Check Shirt - Gingham Upper Valley Check Shirt - Gingham

    Upper Valley Check Shirt - Gingham

    SETHU

    Upper Valley Check Shirt - Gingham

    285 USD
    285 $